"These days, people want to learn before they buy, and be educated instead of pitched."
The evidence is unmistakably clear. The Internet has completely upended the lead generation and sales process. Your prospects are not waiting to be "sold to", they’re proactively gathering information, soliciting peer recommendations, and making decisions about your brand, products and services long before you even know it's happening. This means your prospective buyers have a preconceived mindset about your company before your traditional marketing machine even steps to the table. For this reason, it's imperative you have an inbound marketing plan that leverages high quality, valuable content.RidgeGarrett. Business Web. Strategy. Software Apps. Cloud Services.