Inbound Marketing is based on the concept of earning the attention of prospects, making yourself easy to be found, and drawing customers to your business website for further interactions by producing content customers value.

By contrast, traditional forms of outbound marketing are based on the concept of buying attention through the use of information channels that include 3rd party bulk mailings, radio and TV ads, sales flyers, email spam and cold-call telemarketing, among others.

Outbound marketing continues to become less and less effective due to the growing number of sales messages prospects are exposed to every day. For this reason, online marketers are now focusing toward inbound marketing strategies -- the process by which you build and distribute valuable content that enables new customers to find out about your business without direct involvement on your part.

Tools that can be used as part of an Inbound Content Marketing strategy include:

• YouTube Videos
• White Papers
• Product Tearsheets
• Company Blogs
• Dedicated Website landing pages
• Search Engine Optimization, Search Engine Marketing (SEO, SEM)
• Social sharing of content via Facebook, Twitter, Linkedin, Pinterest, Instagram, etc.
• eCommerce & Online product catalogs
• Back-linking to industry leading websites relevant to your business
• Press Release distributions to national news and affiliate outlets
• Web-sitemap optimizations and submission to major search engines