A software vendor in the "CRM space", for example, is motivated to sell their CRM application. Regardless of whether your true need is met with CRM, the vendor has a bias toward you acquiring it.  

Regardless of the software space to which a vendor may focus, the goal is to sell their product. This defines the vendor as being "space-centric".  

At RidgeGarrett, We're customer-centric, not space-centric.


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